COMING SOON TO PHIPPS PLAZA: DANIEL REED’S PUBLIC KITCHEN AND BAR, EARL OF SANDWICH, AND ECCO

Foodies can anticipate more flavor this fall at Phipps Plaza, the Southeast’s top luxury shopping destination located in the heart of Atlanta’s fashionable Buckhead district. Management announced today the addition of two first-to-market dining options, Daniel Reed’s Public Kitchen & Bar and Earl of Sandwich, as well as the third location of an Atlanta culinary favorite, Ecco.

As a major component of Phipps Plaza’s renovation project, Daniel Reed’s Public Kitchen & Bar will join the center’s new Peachtree Road entrance in fall 2017. Recently unveiled in March of this year, the entrance has been transformed to be an elegant façade of storefronts representing some of the coveted brands that call Phipps Plaza home, including Jeffrey, Versace, Tiffany & Co., Giorgio Armani, BOSS Hugo Boss and Bottega Veneta.

Derived from its wildly popular flagship in Savannah, Daniel Reed’s Public Kitchen & Bar will serve fresh American cuisine in an approachable, relaxed atmosphere while providing true Southern hospitality to Atlanta patrons. A concept by Daniel Reed Hospitality, the restaurant is a mid-century-inspired, upscale casual eatery with quality, farm-to-table offerings. The menu will evolve with the trends of the season, creating a unique experience for Phipps Plaza and its guests.

Earl of Sandwich, a globally-recognized, fast casual sandwich establishment that boasts the freshest upscale ingredients, is set to introduce the ‘World’s Greatest Hot Sandwich®’ to Atlanta at Phipps Plaza in October. Located on the second level near Belk, the new location will feature an energetic and modern design, and a menu offering sandwiches, hand-crafted wraps, fresh salads, artisan soups and freshly baked dessert treats made in-house daily.

Scheduled to open in 2017, Ecco’s Buckhead location will occupy a new free-standing building outside Phipps Plaza at the corner of Peachtree and Wieuca Roads. The new location will continue the concept’s tradition of seasonal European cuisine with cosmopolitan flair. Similar to the Midtown location, the Buckhead outpost will boast inspired and locally sourced European small plates and entrees, a stylish atmosphere and an award-winning wine list.

“Phipps Plaza has always been a dynamic gathering spot for the Atlanta community,” said Eric Howard, general manager of Phipps Plaza. “Now with these highly anticipated restaurants, we’re enhancing the overall dining scene, and Atlantans will continue to discover something new each time they visit Phipps Plaza.”