Posted by Liz and John Attaway, 3/17/24

The vertical mixed-use destination to host a community picnic in Highline Park, reflects on growth 

The Interlock, the nine-acre mixed-use development in West Midtown, will celebrate three years as a gathering place for the community this March. Driven by West Midtown’s tech and population boom, The Interlock has evolved into a thriving destination with experiential attractions, unique retail and chef-infused dining. On Saturday March 23, the community is invited to celebrate the milestone with a Picnic in the Park at Highline Park. 

“The rapid rise of West Midtown in recent years inspired the need for more dining, shopping and entertainment options to accommodate the growing population; thus, The Interlock was born,” said Shawn J. Tibbetts, President and Chief Operating Officer at Armada Hoffler, which owns The Interlock. “Three years later, we reflect on the success of the project by inviting the community to an afternoon of celebration.”

The Interlock’s third anniversary picnic will run from 11 a.m. to 2 p.m at Highline Park, the greenspace located on Beeline Boulevard. Guests can expect photo opportunities, delicious picnic-style food, frozen drinks and live music. Picnic in the Park is free to attend; food and beverage costs will vary. The Interlock offers free lunch parking during the week. 

West Midtown’s population has more than doubled since 2000, per U.S. Census Bureau data. The neighborhood is home to a remarkably young cohort of largely Millennials and Gen Zers, with more than 78% of residents born after 1981, according to a Cushman & Wakefield analysis. To match the growing demand and young population, The Interlock has welcomed a variety of experiential offerings, such as Puttshack, The Escape Game and Sandbox VR, along with diverse restaurant and retailers.

The Interlock is a private-public partnership with Georgia Institute of Technology. Armada Hoffler acquired the project in May 2023 from SJC Ventures, but provided significant development and construction expertise as well as mezzanine financing at the project’s inception. SJC Ventures remains the owner of Interlock Tower. For the latest information on The Interlock, upcoming events and a roster of retailers and restaurants, visit theinterlockatl.com or follow @TheInterlockAtl on Instagram and Facebook.