SWEET AUBURN BARBECUE CALLS ALL DAWGS FOR SKYE’S SIC ’EM WATCH PARTY
Posted by Liz and John Attaway, 9/15/26
Georgia vs. Arkansas, Jittery Joe’s Coffee, Barbecue and Game Day Specials Take Over Highland Avenue
Saturday, September 19 | 11 a.m.
Calling all Dawgs! Sweet Auburn Barbecue is bringing the Athens energy to Highland Avenue on Saturday, September 19, for Skye’s Sic ’Em Watch Party as Georgia takes on Arkansas. Leading the cheers is Skye Estroff, Atlanta food expert, media personality and host of the weekly Skye’s The Limit Podcast, alongside Sweet Auburn Barbecue’s sibling duo Anita and Howard Hsu, the powerhouse pair behind the restaurant. Beyond their love of good food, the three share plenty of Bulldog pride as all proud UGA alumni.
Game-day festivities start at 11 a.m. ahead of the noon kickoff. No Georgia game day would be complete without a little more Athens in the mix, and hometown coffee favorite Jittery Joe’s is bringing just that. The Athens-born coffee company is joining the watch party with a game-day giveaway, treating the first 15 guests to a can of UGA x Jittery Joe’s Attack the Day coffee, a bold roast created with Georgia fans in mind.
Jittery Joe’s is also heading behind the bar for a game-day take on the classic White Russian, a creamy vodka cocktail traditionally made with coffee liqueur. Sweet Auburn’s version gets an extra coffee kick from Jittery Joe’s Attack the Day coffee, bringing a little more Athens spirit to the glass. The bar will also be pouring a loaded Bloody Mary stacked with game-day garnishes, including a crispy onion ring made with RealSweet onions from Shuman Farms, along with $3 draft beers throughout the afternoon.
Sweet Auburn is firing up game-day favorites for the matchup, led by the Big Dawg Platter with four wings, a pulled pork sandwich and a choice of side. Also on deck is Sweet Auburn’s sweet onion dip, made with Georgia-grown RealSweet onions from Shuman Farms. Skye is getting in on the food action, too, with the Skye Loaded Mac & Cheese Bar, Sweet Auburn’s new catering option for football season featuring its famous mac and cheese, a choice of smoked pulled pork or chicken and an assortment of toppings. Priced at $21 per person, the bar can be ordered for tailgates, watch parties and game-day gatherings throughout the season. Sweet Auburn’s full menu will also be available during the watch party alongside the game-day specials.
Guests are encouraged to come decked out in red and black and ready to cheer on the Dawgs through the final whistle. Reservations aren’t required, but fans looking to secure a table can make one in advance here. Sweet Auburn Barbecue is located at 656 N. Highland Ave. NE, Atlanta, GA 30306. For more information or to make a reservation, visit www.sweetauburnbbq.com and stay connected on Instagram and Facebook at @sweetauburnbbq.
WHAT: Sweet Auburn Barbecue’s Skye’s Sic ’Em Watch Party
WHEN: Saturday, September 19, 2026
Game-day festivities begin at 11 a.m.
Kickoff at noon
WHERE: Sweet Auburn Barbecue
656 N. Highland Ave. NE
Atlanta, GA 30306
CONNECT: On Instagram @sweetauburnbbq and www.sweetauburnbbq.com













































