Posted by Liz Attaway, 11/16/17
Atlanta’s First Edible Cookie Dough Concept Will Open Inside
Ponce City Market’s Central Food Hall
Shop Will Feature Cookie Dough By the Scoop or Half-Pint,
Plus Warm Cookies & Cold Beverages
Batter Cookie Dough Counter, Atlanta’s first edible cookie dough dessert shop, will open inside Ponce City Market on November 21st. Batter will offer traditional and seasonal cookie dough flavors including sugar, chocolate chip, peanut butter, oatmeal, lemon, salted caramel, s’mores, and more.
Crafted from natural ingredients with no preservatives, Batter’s cookie dough is eggless and made with heat-treated flour that is safe to consume uncooked. Located on the first floor of Ponce City Market’s Central Food Hall, across from Honeysuckle Gelato, the walk-up shop will be decorated with vintage cookie jars and feature around ten flavors for spooning. Half-pints of Batter’s edible cookie dough will also be available to enjoy at home. For those who opt for a scoop in-store, Batter will offer toppings for uniquely customizable treats. In addition, Batter will also serve an assortment of freshly baked cookies and beverages including cold brew coffee, milk, and chocolate milk.
Native Atlantan Julie Abes founded Batter after years baking cookies at home with her two kids, who always asked to spoon up the batter at the bottom of the mixing bowl. “We’re excited to bring something new to Atlanta and to call Ponce City Market home,” said Abes. “With Batter, guests can enjoy everything from classic cookie dough to sweet new twists on familiar flavors. We’ll have something for everyone, including vegan and gluten-free varieties.”
She developed Batter in collaboration with local Atlanta ice cream company, High Road Ice Cream & Sorbet, whose Founder & CEO, Keith Schroeder, says, “With the launch of the High Road Innovation Team (HIT) we plan to partner with groups like Batter to bring delicious and high quality food products to market across multiple categories, not just ice cream. Our goal with Batter is simple, to bring the best and highest quality cookie dough product to market.
Batter will also offer catering, including cookie dough bars, individual servings, and cookies for any size event, from weddings and birthdays to corporate events and festivals.
Please visit battercookiedough.com for more information.