Posted by Liz and John Attaway, 4/26/20
Posted by Liz and John Attaway, 4/5/20
Setting the Table to Feed, Nurture, and Support Atlanta’s Hospitality Industry.
Link to our full article on City Lifestyle as well: https://citylifestyle.com/atlanta-ga/articles/life-and-culture/rally-with-atlfamilymeal-?utm_source=Influencer&utm_medium=social&utm_campaign=liz-and-john-attaway
Help. Support. Come together. Do good. These are not new concepts. As humans, in good times its harder to look past your own situation to see others in need, but in bad, it’s amazing how it brings us together and makes us stronger. With the onslaught of hospitality worker unemployment or under employment, a slew of non-profits and charities have popped up to answer the desperate call of the industry. We’re living in unprecedented times at the moment, and it’s all we can do is if we have the means to pitch in. They were there for us, giving us advice, cooking us delicious meals, and taking care of our every need, and now they need us! From charities that have always been doing good, like Giving Kitchen, to the growing list of newbies, #ATLFAMILYMEAL is answering the call to help feed your favorite bartender, sous chef, and everyone from the industry in need.
In a nutshell, #ATLFAMILYMEAL’s mission, “is to feed, nurture and support hospitality workers and their families experiencing hunger and joblessness in the metro Atlanta community.” They’ll leverage all of their industry knowledge, supply chain, and workers to coordinate, deliver, and feed Atlanta’s hospitality community. We took a moment to talk to Michael Lennox of Electric Hospitality, which Muchacho, Golden Eagle, and Lady Bird are a part of, about his #ATLFAMILYMEAL initiative and here’s the take-aways from that conversation.
Michael Lennox: “#ATLFAMILYMEAL is the result of looking around and seeing the potential for almost every Atlanta-area restaurant and hospitality company closing their doors, leaving hundreds of thousands of hospitality workers without jobs. The majority of people in the hospitality community live paycheck-to-paycheck. If that means there are a ton of chefs and cooks out of work, we all still know how to cook, we all still have access to food, so the idea behind ATLFAMILYMEAL is that we can rally together as a hospitality community to raise money to help pay for food, staff to cook it, prepare meals for out of work hospitality workers and use technology to deliver it to their doorstep. After I started telling people about the idea, an inspiring and surreal amount of positive energy started bubbling to the surface, culminating with a lot of people wanting to do something but not having an outlet to get organized effectively en masse. We also recently filed for 501(c)(3) designation, so donations are tax deductible, and as we continue picking up speed with #ATLFAMILYMEAL, I think what we have now is a powerful channel for as many in the industry as possible to focus our energy and resources under one flag to feed as many hospitality workers as possible.”
Michael Lennox: “The most important thing to know about #ATLFAMILYMEAL is our ability to scale. We are working with some of the smartest minds and best resources across food and technology with the goal of ultimately helping hundreds of thousands of newly unemployed hospitality workers across the metro Atlanta area gain access to free meals each week. During this increasingly challenging time, we noticed that it had become difficult for those in the hospitality industry to consistently have access to meals, so we are grateful for the overwhelmingly positive response to our efforts. It’s going to take a united effort from the hospitality community to cast as wide of a net as is needed, so we are really banging the drum and inviting everyone into our tent. We are excited to watch #ATLFAMILYMEAL grow as we move forward and build up our network.”
Michael Lennox: “Currently, restaurant and hospitality businesses can apply through the Restaurant Signup page on atlfamilymeal.org. Once they have been onboarded into our system, our technology allows for a seamless collection of their employee contact information, so that we can begin delivering meals right to their doorsteps.
We’re also working closely with other businesses in our network and adding their employees to our system so they can start receiving free meals in the weeks ahead. Our goal is to eventually open sign-up directly to hospitality workers in the community, but in the meantime, we encourage hospitality workers in metro Atlanta to reach out to their employer and encourage them to apply to #ATLFAMILYMEAL.”
Michael Lennox: “We wanted to create an all-encompassing community for hospitality and restaurant workers, as well as business owners, to rely on for up-to-date information, relevant resources, food, and other essential supplies. While we are still in the early stages of implementation, we are confident that growing our community and contacts will lead to exponential growth, support, and impact.”
Michael Lennox: “#ATLFAMILYMEAL is a nonprofit created amid COVID-19, but our mission is much larger than the current crisis at hand. We plan for the tools, resources, and foundations we’ve developed to continue assisting hospitality workers in the future. Beyond this crisis, our purpose is to continue broadening our reach and offer a growing digital library of resources for the hospitality community. This will include everything from Georgia Restaurant Association-supplied advocacy and regulatory updates, to crowdsourced best practices surrounding things like banking and cash flow, to a variety of health and wellness resources, and more, so we can help hospitality businesses and workers get back to work. Last but not least, we see big opportunities to build on the momentum being generated right now to advocate for a stronger safety net for the hospitality community so we are better prepared if and when another pandemic or crisis occurs in the future.”
Michael Lennox: “Since launching #ATLFAMILYMEAL last week with the help of participating chefs and hospitality groups like Gina and Linton Hopkins, Electric Hospitality (Golden Eagle, Ladybird Grove & Mess Hall, Muchacho), King of Pops, Fox Bros., and more, we’ve delivered approximately 2,600 free meals to hospitality workers across Atlanta, and in the coming weeks, our goal is to exceed 100,000 meals per week. These deliveries are currently happening twice a week and we couldn’t be more proud of our diverse and elite leadership team from the hospitality industry, business, and nonprofit world here in Atlanta. A $20 donation supplies 4 meals to a hospitality worker in need, and donations can be made on our website (atlfamilymeal.org), so we encourage anyone who is interested in learning more and donating to the cause to please check us out online and follow along on social media. In spite of this being a tragic moment for so many, we are inspired by the way that Atlanta has been rallying around this cause so far and are positive that we are going to get through this together.”
So, by using their network and resources, leveraging donations, they’ve created a place for anyone in the industry to find their next meal. Did you see their goal to send out exceed 100,000 meals a week? That’s amazing. We’re in! Are you ready to donate? Get involved? Find out more about #ATLFAMILYMEAL? Go to atlfamilymeal.org and start your journey!
Photos provided by Luke Beard via Blue Hominy PR.
Posted by Liz and John Attaway, 3/25/20
#ATLFAMILYMEAL is a community of Atlanta area chefs, restaurant owners, hospitality workers, and business/non-profit leaders rallying together to help the Atlanta hospitality community and its people survive and thrive. In the hospitality industry, “family meal” is a universal slang that encompasses the sacred time before or after a shift where the entire restaurant staff comes together, breaks bread over a humble, hearty meal, enjoys each other’s company, and finds their center. Chefs and hospitality groups who are actively participating in this effort include Gina and Linton Hopkins, Electric Hospitality (Golden Eagle, Ladybird Grove & Mess Hall, Muchacho), King of Pops, Fox Bros., and more.
MISSION + VISION: The mission of #ATLFAMILYMEAL is to help feed, nurture, and support hospitality workers during and immediately after the COVID-19 crisis by activating and connecting the Atlanta restaurant community unlike ever before. There are more than 500,000 hospitality industry workers in the state of Georgia, and more than half of this group live and work in the metro Atlanta area. The majority of these hospitality industry workers live paycheck to paycheck and have found themselves jobless overnight.
This initiative involves a united front across the industry supply chain, with extraordinary teamwork, communication, and a commitment to attain a common goal––doing whatever it takes to feed the ATL restaurant family. #ATLFAMILYMEAL is a newly-formed nonprofit with end-to-end logistics capabilities actively seeking funding, sponsorships, and in-kind donations to purchase, prepare, and deliver free “family meals” to the doorstep of hospitality workers across the metro Atlanta area, potentially employing hundreds (or thousands) of out-of-work hospitality professionals in the process.
ABOUT: Spearheaded by Michael Lennox, CEO & Founder of Electric Hospitality (Ladybird Grove & Mess Hall, Golden Eagle, Muchacho), the #ATLFAMILYMEAL movement is focused on building a virtual dinner table for the community to gather, share ideas, leverage resources, feed, and provide support for hospitality workers experiencing distress. ATLFAMILYMEAL, Inc. is a Georgia nonprofit that is in the process of seeking its 501(c)(3) designation, and is actively building a leadership team and raising funds to support the following areas of focus:
(1) building and nurturing an online community engaging around ways to help the hospitality community survive and thrive
(2) aggregating, combining, and deploying existing assets in the community (food, money, production space, hospitality leadership and personnel, delivery vehicles) and pairing them with sophisticated logistics/distribution software to route “family meals” across the city to feed tens of thousands of hospitality workers in their homes in metro Atlanta
(3) supporting Georgia Restaurant Association’s (GRA) vital advocacy work on behalf of the restaurant and hospitality industry
HOW WILL IT WORK:
- #ATLFAMILYMEAL will take existing resources in the community (food, people, money, delivery vehicles) and connect them in a new way to create temporary links in the supply chain and local economy that have disintegrated during the ongoing COVID-19 crisis. Specifically, the team of industry leaders and experts is working together to leverage existing resources in the community that are not currently being utilized for food production (e.g. food product in storage, restaurant/catering/banquet kitchen facilities, catering and food-service delivery vans/trucks, etc.) by raising money to reactivate these resources and the talented workers in these industries.
- Interested restaurants and hospitality businesses can sign up with #ATLFAMILYMEAL by emailing email@example.com, share available resources (i.e., kitchen space, food product, staff, catering equipment, etc.) and #ATLFAMILYMEAL provides administrative and logistics support, and access to specialty equipment, as well as a variety of online tools and resources to help them feed their staff.
- #ATLFAMILYMEAL then uses donated funds to buy food, pay workers to prepare the food, and pay delivery drivers to deliver the food directly to unemployed restaurant and hospitality workers in the metro Atlanta area, all while following strict federal and state health and safety guidelines over food production and distribution.
CONNECT: In the spirit of hospitality and connection, help build the virtual dinner table by using the #ATLFAMILYMEAL hashtag online and on social media to build awareness for the movement, share ideas, connect dots, leverage resources, and show support for those experiencing distress in the hospitality industry. While we may not physically be together, we can work alongside one another to emerge stronger on the other side. Join the coalition on Facebook (@ATLFamilyMeal) and use the #ATLFAMILYMEAL hashtag to share ideas or resources to support this movement. For more information, please visit www.atlfamilymeal.org.
DONATE/SUPPORT/VOLUNTEER: Donations are being accepted online through www.atlfamilymeal.org, and 100% of donated proceeds will go toward helping feed and support hospitality workers in the metro Atlanta area. #ATLFAMILYMEAL is also actively seeking and receiving in-kind donations of the following: perishables, non-perishables, food packaging, supplies, delivery capabilities (i.e., vans/trucks). Do you have expertise in one of the following domains: Logistics, Packaging, Distribution, Marketing, Communications, HR, Legal, Accounting, Design? #ATLFAMILYMEAL is also actively seeking part-time volunteers with specialized backgrounds in core functions that support #ATLFAMILYMEAL’s mission and work. Inquiries and interest: please email firstname.lastname@example.org.