RAISE A GLASS WHILE RAISING SPIRITS: TASTE OF GENEROSITY RETURNS
Posted by Liz and John Attaway, 8/4/25
Mark Your Calendar for a Bourbon & Botanicals Fundraising Experience Friday, Aug. 15
Benefiting the Georgia Chapter of the National MS Society
Get ready to sip, savor, and support a powerful cause: the Georgia Chapter of the National Multiple Sclerosis Society is proud to present the second annual Taste of Generosity: Bourbon + Botanicals, a one-of-a-kind bourbon experience with a mission. Taking place Friday, Aug. 15 from 6 p.m. to 10 p.m., at Atlanta’s award-winning Stave Roomand ASW Whiskey Exchange, this immersive evening will bring together tastemakers, philanthropists, and flavor seekers for a bold night of cocktails, community, and giving back.
This year’s event – Exploring Bourbon + Botanicals – takes center stage with curated tastings from 30+ national and local brands, plus handcrafted cocktails, mocktails, and zero-proof elixirs that ensure everyone gets in on the experience. Guests can expect Southern-inspired bites from standout Atlanta restaurants like Auburn Angel, Mission + Market, The White Bull, Alici, Grana and Arrivato to name a few, alongside pours from top beverage partners like, Four Roses, Buzzards Roost Spirits, Brown Forman, Distillery of Modern Art, Blue Note Bourbon, Anteel Tequila, Brugal 1888, Frederick Wildman, Frey Ranch, New Realm, and Penelope joining the lineup for the first time in 2025. The evening will also feature live music and a vibrant, high-energy atmosphere that’s anything but ordinary.
“Taste of Generosity is a reflection of what makes this community so powerful,” says Rachael Fenich, President & Executive Director of the National MS Society’s Georgia Chapter. “It’s not just the generosity – it’s the grit, the heart, and the belief that connection drives progress. Because of nights like this, families like mine have found support, researchers have found breakthroughs, and people living with MS have found hope. That’s what we’re really toasting to.”
But this isn’t just a tasting – it’s a movement.
Here’s what’s on the menu:
Three Ticket Levels, Endless Flavor
- Classic Admission: Jump on the Classic Tasting Trail with pours of premium bourbons, spirits, and wines from top beverage partners – plus a custom Taste of Generosity souvenir tasting cup to remember the night.
- VIP: Enjoy all Classic perks, with early access at 6:30 p.m., an exclusive pass to the ASW Private Tasting Room, and a souvenir rocks glass to elevate your home bar.
- ASW VIP+: For the true bourbon buff – early entry at 6:00 p.m., private ASW distillery tour, and all VIP benefits included. (SOLD OUT)
The Bottle Pull Returns
Guests will have the chance to score rare and exclusive bottles of bourbon, wine, and more in the high-energy bottle pull – one of the event’s most popular experiences.Silent + Live Auctions
Bid on unforgettable experiences, trips, and treasures with all proceeds supporting the MS Society’s mission to end MS forever. The silent auction opens early on Friday, Aug. 8 at 6 p.m., featuring an exciting mix of experiences and treasures, including:- The Vineyard Wine Market’s Wine Tasting for Twelve
- Autographed Stephen Castle Jersey – 2025 NBA Rookie of the Year and 2024 NCAA Men’s Basketball Champion
- High West A Midwinter Night’s Dram – Act 3
- Checkerboard Barrel Head Side Table by Shandrick’s Barrel Creations
- Joseph Magnus Cigar Blend Bourbon
Honoring Community Champions
At 8:15 p.m., the spotlight will shine on this year’s Honorary Chairs:- Kaleb McGary, Atlanta Falcons offensive lineman
- Matthew Drooker, Chief Technology Officer of The Weather Company
- And honoree Keyon Emami, a medical student and MS advocate
The event is co-chaired by Tara Murphy, founder of 360 Media and publisher of The Atlanta 100, who is a chapter Board of Trustees member, lives with MS and brings her fierce energy and creative drive to the cause. “Taste of Generosity is about more than bourbon,” says Murphy. “It’s about raising our glasses – and our voices – for people living with MS. It’s about joy, connection, and impact to help raise awareness, funds and hope for a different future. The progress made through research, disease modifying therapies and support by donations from events like this will absolutely one day put an end to MS.”
Taste of Generosity is made possible by the unwavering support of Barrel Proof Presenting Sponsor RNDC (Republic National Distributing Company) and Mara and Bill Holley as well as a host of other sponsors and restaurant and beverage partners who share the vision for a world free of MS.
Tickets are going fast – visit here to purchase.
This year, the National MS Society is also proud to partner with the Buckhead Business Association. Proceeds from the BBA’s signature Taste of Buckhead event, taking place Oct. 31, at the Grand Hyatt Atlanta in Buckhead, will benefit the MS Society’s own Taste of Generosity campaign – bringing two vibrant Atlanta traditions together in support of one powerful mission.