Posted by Liz and John Attaway, 8/17/26

College Football Hall of Fame to Officially Kick Off the 2026 College Football Season with Football Fest & Free Day, Presented by the Peach Bowl 

Annual celebration offers free admission, interactive experiences, family-friendly activities and appearances from some of Atlanta’s biggest sports organizations 

The Chick-fil-A College Football Hall of Fame is officially kicking off the 2026 college football season in Atlanta with its annual Football Fest & Free Day, presented by the Peach Bowl, on Saturday, August 22. Fans of all ages are invited to enjoy FREE admission throughout the day while experiencing everything the Hall has to offer, and a few surprises unique to the Capital of College Football. 

Guests can experience the Hall’s world-class interactive exhibits alongside appearances and activities featuring some of Atlanta’s biggest sports organizations, including the College GameDay Bus Built by The Home Depot, representatives from the Atlanta Falcons, Atlanta Braves, Atlanta Vibe and Clark Atlanta University cheerleaders, as well as local marching bands, mascots, live entertainment and more. Football-themed activities and family-friendly games will take place throughout the Hall and extend outdoors onto Marietta Street. 

Visitors will also get a first look at the dedicated display honoring the 2026 College Football Hall of Fame Class. Football Fest & Free Day offers fans a chance to celebrate the return of college football while experiencing the energy, traditions and personalities that make Atlanta the Capital of College Football. 

WHEN: Saturday, August 22, 2026 

10 a.m. – 5 p.m. ET 

WHERE: Chick-fil-A College Football Hall of Fame 

250 Marietta St., N.W. Atlanta, GA 30313