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BLACK-OWNED NOURISH BOTANICA KICKS-OFF PHASE TWO FUNDING CAMPAIGN IN TIME JUNETEENTH CELEBRATION

Posted by Liz and John Attaway, 7/14/21

Atlanta’s first greenhouse eatery dedicated to food justice and healing for communities of color relaunches fundraising efforts with pop-up events and online programing

Founded by social entrepreneur Quianah Upton, Nourish Botanica launches phase two of its fundraising campaign to drum up new excitement for the project and give Atlantans a glimpse of what’s to come. Kicking off on Juneteenth, Upton will host a farm volunteer day at Gratitude Botanical Farm with partners Lisa Says Gah and sweetgreen to honor the land and the importance of ownership for the Black community. Throughout the rest of the fundraising campaign, Nourish Botanica will create programming that demonstrates the social mission of the organization through virtual storytelling and conversations, as well events that honor the Black experience and create pop-up space for gathering and storytelling. Additionally, they are offering weekly floral arrangements lovingly made by Upton on Flower Friday’s at Con Leche, Little Tart Bakeshop, Hodgepodge Coffee Shop and flora/fauna.

“My hope with our renewed crowdsourcing campaign efforts is to remind the community that we’re still here, and we’re still relying on their support to build a healing space together,” said Quianah Upton, Founder of Nourish Botanica. “And the need is now — A child born into poverty in the city of Atlanta currently has less than a 4% chance of reaching the upper middle class, and more than half will remain in poverty their entire lives. The good news though, is that metro-Atlanta has a passionate and committed community of leaders, farmers, businesses, nonprofits, and agencies who are fighting these inequities everyday, and Nourish Botanica aims to provide a platform for them to continue the work.”

Nourish Botanica has raised $70k of the $200k goal with over 1,100 individual donations as well as sponsorships and collaborations with local businesses and national brands. The renewed efforts will go towards acquiring land by Winter 2021, and breaking ground in Summer 2022. Upton has assembled an all-womxn collective of support: Lead architects Martin Rickles Studio, who will oversee the entire building project; Interior designers Jamie England-Cooper and Caryn Grossman; Permaculture Designer Brandy Hall of Shades of Green who will design the sustainable outdoor space. For those interested in donating, getting involved and learning more, visit www.nourishbotanica.cafe.

About Nourish Botanica
Founded by social entrepreneur Quianah Upton, Nourish Botanica will serve as Atlanta’s first greenhouse eatery dedicated to food justice and creating a healing place for Black and Brown communities to gather through storytelling. Through fresh food, plants and herbal remedies grown sustainably on-site, the Black-owned café will feature Caribbean & Southern plant-based menu offerings, rerouting food waste through a partnership with Umi Feeds to feed the unhoused. The café will also provide sustainable green space for events and a healing space for Black womxn fighting against food and economic injustice. Upton is also the founder of Nourish in Black, an Atlanta-based sustainable events and food storytelling company dedicated to raising social consciousness. Find out more and become a part of the Nourish Botanica community at www.nourishbotanica.cafe and on Instagram.