Tag Archive for: World of Coca-cola

FIVE WAYS WORLD OF COCA-COLA IS LIGHTING UP DOWNTOWN ATLANTA THIS HOLIDAY SEASON

Posted by Liz and John Attaway, 11/29/22

The holidays are officially upon us, and today, World of Coca-Cola is kicking off the season by announcing the launch of its annual holiday celebration. Now through early 2023, the Atlanta attraction invites friends and families to experience holiday magic and make memories to last a lifetime with larger-than-life decorations, festive family photo opportunities, seasonal beverages and more. In addition, the iconic Coca-Cola Caravan will visit World of Coca-Cola on Dec. 10 to spread holiday joy over shared experiences and moments of magic.

“Each year, we look forward to bringing people together to make memories and celebrate the holidays with us,” said Christophe Lair, Senior Director Retail Operations and Administration. “Coca-Cola has been a part of seasonal celebrations around the world for generations, and World of Coca-Cola has become a must-visit destination and annual tradition for Atlantans and visitors alike looking to experience the magic of the holiday season.”

To make the most of every magic moment, don’t miss these five festive experiences, including:

  1. Get an Insta-worthy photo with the Coca-Cola Caravan: Since lighting up the small screen in a TV ad that first aired in the mid-1990s, the Coca-Cola Caravan has signaled the start of the festive season for nearly three decades. On Dec. 10 from 11 a.m.-5 p.m., the Caravan will park outside World of Coke for a fun-filled day of holiday celebrations. Atlanta Mayor Andre Dickens and former Atlanta Falcons football players DJ Shockley and Harry Douglas will welcome attendees, and guests will enjoy photo ops, festive games and more.
  1. Enjoy Holiday Décor Galore: Throughout World of Coca-Cola and outside on the green, guests are surrounded by trees aglow with thousands of twinkling lights and giant decorative ornaments, setting the scene for guests to take and share photos of their time together. Inside, enormous Coca-Cola bottles deck the halls, merry tunes keep spirits bright and festive surprises are around every corner. A special exhibit, “Coca-Cola Christmas around the World,” features historic, holiday-themed Coca-Cola artifacts that celebrate the season.  
  1. Sip Exclusive Seasonal Samplings: Year-round, the Taste It! beverage experience features selections from different countries around the world, but during the holiday season, it also includes curated seasonal samplings. This year, the exhibit is offering custom limited time Freestyle mixes such as Coca-Cola Vanilla Swirl, Coke Zero Vanilla Swirl and Sprite Vanilla Frost, among others. QR codes are placed throughout the exhibit to share fun facts and details about the origin of each beverage. 
  1. Make Memories with Sundblom Santa Claus: Inside the Pop Culture Gallery, visitors are invited to explore the history of the Sundblom Santa Claus through a collection of paintings on permanent display. They may also take part in the festive “My Coke Story” activation that celebrates joy, laughter and memories that come with the holiday season. Select stories will be displayed at the attraction for visitors to read and enjoy.
  1. Stock Up on Stocking Stuffers: Before leaving the World of Coca-Cola, guests can take a memento of their visit home with them. The Coca-Cola Store offers a variety of apparel, accessories and commemorative items sure to make ideal holiday gifts and stocking stuffers for family and friends. For those who prefer to shop from the comfort of home, CokeStore.com offers even more holiday goodies.

Consumers with questions may call 1-800-676-COKE or visit our website at www.WorldofCocaCola.com to purchase tickets.

WORLD OF COCA-COLA CELEBRATES SUMMER WITH NEW ENJOY! PATIO PARTY

Posted by Liz and John Attaway, 5/28/22

First-Ever Patio Party Brings the Heat with Yard Games & Fresh Décor, Cools Guests
Down with Refreshing Summer Sips, After-Hours Event Extends the Fun

Nothing says summertime quite like Coca-Cola, and this year, World of Coca-Cola is inviting guests to celebrate at the all-new Enjoy! Patio Party. On weekdays from May 30 through July 1, the activation will bring ice-cold seasonal sips, yard games, festive décor and photo opps to World of Coca-Cola’s outdoor patio. On June 9, the attraction will turn up the heat with Enjoy! Sunset Party, an after-hours, adults-only event including a DJ, full bar with specialty cocktails, outdoor games and more. Finally, World of Coca-Cola will launch a fresh, interactive Pop Culture exhibit in June featuring the work of six female illustrators.

Party on the Patio
The Enjoy! Patio Party will evoke laid-back vibes and beloved pastimes with yard games like corn hole and ring toss that encourage a bit of friendly competition. Weather permitting, the activation will take place on the attraction’s outdoor patio area and is included as part of every general admission ticket weekdays May 30 through July 1. When it’s time to cool off from the heat, visitors can try crisp and refreshing beverages available at tasting stations, including new AHA ® sparkling water flavors and Minute Maid ® Aguas Frescas. Beachy photo opportunities invite guests to capture the moment.

Secure the Swag
To bring a piece of the experience home, guests can swing by the Coca-Cola Store to browse the colorful Enjoy! retail collection. Aimed at transporting guests to a beach boardwalk, the vibrant collection includes eye-catching graphic t-shirts, sweatshirts, bucket hats, stickers and more. Shop in person or online.

When the Sun Goes Down
On Thursday, June 9, World of Coca-Cola will host its second-ever, adults-only event from 7-10 p.m. Enjoy! Sunset Party will feature a DJ, dancing, games, photo opps, light bites and a full bar as well as specialty summer cocktails. Tickets cost $38 and include one drink ticket. Guests must be 21 years or older to attend.

Experience Real Magic
Later this summer, the Pop Culture Gallery will unveil a new, interactive exhibit featuring the work of six female illustrators and an augmented reality experience. Rooted in the insight that magic lives in unexpected moments of connection that elevate the everyday into the extraordinary, the exhibit will capture the spirit of Real Magic, Coca-Cola’s new global brand platform.

Learn more about World of Coca-Cola’s summer celebration and purchase tickets online.

FIRST-EVER FANTASTIC HALLOWEEN BUBBLES UP FUN AT WORLD OF COCA-COLA

Posted by Liz and and John Attaway, 9/17/21

New Fanta Flavors, Spooky Moments and Special Features Haunt Atlanta Attraction
All Month Long; Adults-Only Evening Event Extends the Fun After Hours

 

This October, World of Coca-Cola is inviting families and friends to take part in the attraction’s first-ever Halloween takeover. Offered all month long with special activations on Saturdays and Sundays, the eerie experience includes a scavenger hunt to find a mystery Fanta flavor, an after-hours event for adults, ghostly performances and so much more. Guests are encouraged to get in the spooky spirit by wearing their best family-friendly costumes and looking out for festive frights and fall features among World of Coke’s regular exhibits and experiences. FANTAstic Halloween is included as part of every general admission ticket in October.

Haunted Hunt for a FANTAstic New Flavor

The FANTAstic Flavor Hunt challenges guests to search for hidden QR codes throughout World of Coca-Cola, each one a clue to a mysterious new Fanta flavor hitting shelves soon. The journey concludes in Taste It! where guests can unearth the secret and sample the latest Fanta flavor before it launches in 2022.

All the Treats, None of the Tricks

No ghoul goes thirsty, as Coca-Cola Freestyle serves three limited-edition mixes: Fanta Grape Goblin, Fanta Orange Jack-O-Lantern and Fanta Strawberry Scary Skull. Even more Fanta flavors are available on the Taste It! fountains, and seasonal concoctions can be sipped at the beverage bar.

Bottling Up Frightful Concoctions

The Bottle Works exhibit has been abandoned – or has it? Fans who dare to enter may encounter playful skeletons. On weekends, the mad scientist Dr. FANTAstic transforms the bottling plant into his personal lab. The doctor is mixing up something frighteningly delicious – peek inside to get a firsthand look at the creation of Coca-Cola’s most mystical drink yet.

Surprises and Disguises to Spare

Around every corner, fans will discover spooky surprises – from beastly backdrops for freaky photos, to ghoulish tales and live dance performances by costumed characters. Inside the Scent Discovery exhibit, guests can sniff and guess seasonal aromas that recall memories from Halloweens past and set the stage for unique flavors inside Taste It!

FANTAstic Halloween After Dark

On Thursday, October 14, World of Coca-Cola will open its doors for its first-ever, adults-only event from 7-10 p.m. The event will feature a DJ spinning spook-tacular tunes, dramatic Halloween-themed entertainment and a full bar with a “FANTAstic Halloween” specialty cocktail. Food will also be available for purchase. Tickets cost $35 and include two drink tickets for wine or beer. Costumes are welcome, and face coverings are required except in spaces designated for eating and drinking. Masks that fully cover the face and weapon-like props are not permitted. Guests must be 21 years or older to attend.

Safety First

The health and safety of World of Coca-Cola’s guests and employees are top priorities, and the attraction has adjusted operations in compliance with guidelines from health and government authorities. Precautions include reduced capacity, timed ticket entry, signage to promote social distancing, mandatory face coverings for all ambassadors and guests over the age of two, and enhanced cleaning routines throughout the attraction. More information is here.

WORLD OF COCA-COLA GIVES GUESTS THE VIP TREATMENT WITH ALL-NEW COKE INSIDER JOURNEY

Posted by Liz and John Attaway, 3/29/21

Small-Group, Guided Tour Takes Fans Behind the Scenes at Atlanta Attraction

A new adventure awaits Coca-Cola fans and Atlanta explorers. For a limited time, World of Coca-Cola is launching Coke Insider Journey, a two-hour, VIP experience in which small groups of no more than 10 guests have the entire attraction to themselves. Offered on Saturdays and Sundays beginning April 3 through May 16, the premium, guided tour includes exclusive features and souvenirs tailored to fans who want to level-up their visit.

Behind the Bottle

As a dedicated guide leads Coke Insiders through the attraction, they encounter performers who lead special presentations and shows, such as a soda jerk demonstration and Olympic torch show-and-tell — all exclusive to the private tour. The guests also gain unprecedented access to the exhibits, including peeks into how the bottling line and beverage fountains operate. The premium offering is perfect for both returning guests who want to experience World of Coke in a new light and first-time visitors seeking an over-the-top inaugural trip.

Premium Perks

To commemorate the unique visit to World of Coca-Cola, Insiders receive complimentary items including a reusable cup filled with their favorite drink from Taste It!, a keepsake pin and printed and digital photos with the popular Coca-Cola Polar Bear. Guests also receive free parking, free coat check and an in-store discount to complete the VIP treatment.

Safety First

The health and safety of World of Coke’s guests and employees are of highest importance. Adjusted operations in compliance with guidelines from health and government authorities include: mandatory face coverings for everyone over the age of two, required social distancing, thermal temperature scans, enhanced cleaning routines throughout the attraction and timed tickets purchased online in advance.

Coke Insider Journey is ideal for those who want to enjoy all that World of Coca-Cola has to offer — and more — but feel more comfortable doing so in a smaller, more personal group.

Let’s Talk Tickets

Tickets for Coke Insider Journey are $50 per person or $500 to buy out the full, 10-person timeslot. Groups of less than 10 that do not buy out the full slot may be paired with other small groups for no more than 10 guests total. Tickets must be purchased online in advance.

About World of Coca-Cola

An integral part of downtown Atlanta’s fabric for more than 30 years, World of Coca-Cola has welcomed guests from six continents, more than 100 countries, all 50 U.S. states and the District of Columbia. Join over 25 million people who have visited the Atlanta attraction and experience the history of the world’s most famous beverage brand at the dynamic, multimedia home of the 134-year-old secret formula for Coca-Cola. Get closer than ever before to the vault containing the secret recipe, view more than 1,200 historic artifacts and get a behind-the-scenes look at the bottling process. Take a trip around the world in a thrilling 3-D movie experience, take a photo with the Coca-Cola Polar Bear and tempt your taste buds with beverages from around the globe.

World of Coca-Cola is located adjacent to Georgia Aquarium in downtown Atlanta and is accessible via the Peachtree Center or CNN/World Congress Center MARTA stations. Consumers with questions may call 1-800-676-COKE or visit our website at www.WorldofCocaCola.com to purchase tickets.