BILTONG BAR’S BLITZEN ROOM HOLIDAY POP-UP RETURNS
Posted by Liz and John Attaway, 11/18/20
BILTONG BAR’S BLITZEN ROOM HOLIDAY POP-UP RETURNS THIS MONTH, NOW IN THREE LOCATIONS!
The Annual Pop-up Will Be Bigger Than Ever & Feature A Collaboration with Maker’s Mark, Festive Decor, Seasonal Libations & More
Biltong Bar – the acclaimed South African-inspired restaurant and bar specializing in dry-aged beef jerky and craft cocktails – will kick off the holiday season with its signature Blitzen Room. The pop-up will take place at the Ponce City Market and Buckhead Village locations, and near Biltong Bar’s newest location at Avalon in collaboration with Maker’s Mark. Blitzen Room will run from late November through early 2021 and feature swanky, vintage decor, festive seasonal libations and more.
Launching on November 22 and lasting until January 3 as part of Avalon’s Holiday Market, Biltong Bar’s newly opened location in Alpharetta will host Blitzen Room in collaboration with Maker’s Mark. Located inside Avalon’s Holiday Market, the pop-up Blitzen Room bar will feature a menu of seasonal libations made with Maker’s Mark, like Stave Me An Old Fashioned with Maker’s Mark, Calvados, Walnut, Bitters; Comet’s Cider featuring Maker’s Mark, Spiced Cider, Maple, Lemon; and Not Your Grandma’s Eggnog, served frozen and made with Jim Beam Rye, Courvoisier VSOP, Rum, Sherry, Egg, Sugar, Cream, Spice.. The pop-up bar will be separate from Biltong Bar’s location at the property and will include an awkward family photo wall where guests can snap pictures in addition to festive decor. Maker’s Mark will be on-site throughout the season hosting events and activations.
Launching at Buckhead Village on November 24 and at Ponce City Market on November 25, Blitzen Room will also return to Biltong Bar’s intown Atlanta locations this year. Guests can expect to get “Up to Snow Good” with seasonally themed cocktails including Chartreuse Hot Chocolate, green chartreuse, almond, drinking chocolate, white chocolate whipped cream; The Famous Eggnog, brandy, rye, rum, pedro ximenez, milk, eggs, spices; and Elf on the Top Shelf, rye, calvados, oloroso, champagne gum, brown butter. The restaurant’s moody interior will once again transform into a winter wonderland complete with swanky, vintage Christmas decorations, trees with twinkling lights and more.
Originally opened in 2016 at Ponce City Market, later in 2018 at Buckhead Village and most recently at Avalon, Biltong Bar is part of restaurateur Justin Anthony’s South African-inspired hospitality group, True Story Brands. In 2019, Biltong Bar was recognized as one of Thrillist’s “21 Best Cocktail Bars in the Country” for its standout cocktail program.
Biltong Bar values the safety and comfort of all guests and is following safety precautions including socially distanced tables and limited seating capacity, extensive sanitation measures, a mask requirement for guests and staff and more. For more information, visit Biltong Bar’s website: biltong-bar.com.
