Posted by Liz and John Attaway, 4/9/20
TRUE STORY BRANDS LAUNCHES “FRONTLINE DINE” INITIATIVE WITH SPANX BY SARA BLAKELY FOUNDATION TO DELIVER MEALS TO WORKERS AT CHILDREN’S HEALTHCARE OF ATLANTA
Starting 4/10, Atlanta Hospitality Group will Cook & Deliver Thousands of Meals to Healthcare Workers
With meal deliveries beginning this week, True Story Brands (10 Degrees South, Yebo Beach Haus, Biltong Bar) is set to deliver nearly 2,500 meals per week to workers of Children’s Healthcare of Atlanta as part of new “Frontline Dine” initiative. The initiative is funded by Spanx by Sara Blakely Foundation, the charitable arm of Spanx that has donated millions of dollars to charities around the world since its inception in 2006.
The idea for Frontline Dine was born as a collaboration between longtime friends Justin Anthony, Founder of True Story Brands, Sara Blakely, Founder of Spanx, and her entrepreneur husband Jesse Itzler, who see it as a way to help provide for two communities: the hospitality and healthcare industries. Over the course of two weeks, with hopes to continue longer, the initiative will be responsible for delivering nearly 2,500 meals a week to workers at three Children’s campuses (Scottish Rite, Egleston and Hughes Spalding) during shift change.
Prepared at Biltong Bar at The Shops Buckhead Atlanta, the meals will feature traditional South African dishes like Savory and Sweet Curry with chicken or beef and Peri-Peri Chicken. Ideation and execution of the menu will derive from Anthony’s parents, Derek and Diane, who are also the Executive Chef team behind True Story Brands’ flagship restaurant 10 Degrees South. Derek and Diane Anthony, along with Biltong Bar’s Chef plan to serve a menu that honors the South African tradition of convivial, family-style dining while also supplying healthcare workers with hearty and nutritious meals to help get them through this challenging time. In March, Anthony’s young cousin was diagnosed with a severe case of coronavirus and was cared for by the staff at Children’s Healthcare of Atlanta at Scottish Rite. She is now on the road to recovery, but Anthony says his cousin’s experience at Scottish Rite played a large role in his decision to take action. He, along with staff from True Story Brands’ temporarily closed restaurants, will deliver meals to each Children’s campus.
“Now more than ever, it’s important to do our part to help the community and we’re so proud to announce this initiative in collaboration with the Spanx by Sara Blakely Foundation,” says Anthony. “Not only will it help those on the frontlines battling COVID-19, but this will help provide work for True Story staff who have been temporarily furloughed because of the pandemic.”