Posted by Liz and John Attaway, 3/29/21
Slated for a second quarter opening this year, construction is underway for Red Phone Booth and Amalfi Pizza’s dual concept location at 3242 Peachtree Rd NE in Buckhead. With taller ceilings, the 11,000 square foot space is being built out to offer exceptional air quality with 10 direct air purifiers and and three Aaon Direct Outdoor Air Systems that will clean the air approximately every two minutes. Both venues will also feature Needlepoint Bipolar Ionization (NBPI) technology that purifies air by eliminating airborne particulates, odors and pathogens by attacking and killing viruses, mold spores and bacteria. With 6500 square feet in the speakeasy, Red Phone Booth’s main bar will have a modified layout to effectively double production speed of cocktails. Additionally, the private event space, known as the Mafia Kitchen, will be enhanced with soaring ceilings, a dedicated bar, pool and poker tables along with Christian Waggoner artwork centered around an 85” 4K screen and two 65” screens for game day viewing while enjoying a cigar and a rare whiskey. With 5500 square feet and seating for 152, Amalfi Pizza’s Neapolitan eatery will feature an extended fresh pasta and specialty pizza selection, full bar with Italian wines in a romantic atmosphere under antique beams plus an outdoor seating complete with a fireplace. Guest will also be able to shop in a retail market area offering fresh mozzarella, pasta, single serve dishes, Italian wines, aged meats, and other imported items.
“We are excited to return to Buckhead where I started my hospitality career in Atlanta over two decades ago,” said Founding Partner Stephen de Haan. “Additionally, guests will be always amazed at the great lengths that we have taken for air quality and purification so they can enjoy our award winning craft cocktail and cigar experience.”
Red Phone Booth is an unparalleled 1920s speakeasy experience with unforgettable service, a distinctive atmosphere, and extremely rare spirits. First launched in downtown Atlanta in 2016, the flagship Red Phone Booth location quickly became a fan favorite for patrons looking for a sophisticated good time with exceptional craft cocktails, delicious food and award winning cigars. Guests dial a secret phone number on a rotary phone in an antique London red phone booth. From the fresh-squeezed juice in the craft cocktails to the walk-in humidor, every detail has been strategically designed to deliver an memorable, buzz-worthy experience for guests. Red Phone Booth is also open in Nashville with three additional franchise locations planned for later this year.
Open seven days a week for lunch and dinner, Amalfi Pizza is a traditional Neapolitan pizzeria centered around two 6000 pound wood-burning brick ovens imported from Italy. Named one of the Best Pizzas in America’s Biggest Cities by Food Network and Georgia’s only member of Association Vera Pizza Napoletana, Amalfi’s authentic Italian menu includes Neapolitan-style pizzas as well as authentic appetizers, fresh salads, traditional pasta dishes and original desserts. Originating in and the true pizza of Naples in the 1600s, Vera Pizza Napoletana is 12 inches or less in size, made from simple fresh quality ingredients from the Campania region of Italy and cooked at temperatures in excess of 900 degrees in approximately 60 seconds.