ATLANTIC STATION ANNOUNCES FREE MATCH WATCH PARTIES AND FAN EXPERIENCES AHEAD OF TOURNAMENT
Posted by Liz and John Attaway, 6/18/26
Free Kick It at the Station watch parties lead a summer of fan experiences; official merchandise pop-up and new retail concepts now open
As Atlanta prepares to welcome visitors from around the world for one of the biggest moments in international soccer, Atlantic Station is expanding its lineup of fan-focused experiences, led by Kick It at the Station, a free watch party series on the Atlantic Green, alongside new retail concepts and community activations designed to bring residents, visitors and fans together throughout the tournament.
Leading the lineup is Kick It at the Station, a free fan experience celebrating the global game. This summer, select matches will be shown on the Atlantic Green jumbotron, transforming the district’s signature outdoor space into a lively gathering place where fans can cheer on their favorite teams alongside fellow soccer enthusiasts. Additional programming and viewing opportunities will be announced throughout the tournament. The most up-to-date information, including viewing times and programming, can be found here.
Complementing the fan experience, the now-open World Cup Official Merch Pop-Up at Atlantic Station offers visitors access to tournament-inspired apparel, collectibles, accessories and fan gear. Located near Sephora on 18th Street, the more than 7,000-square-foot retail experience gives visitors a dedicated place to shop, celebrate and immerse themselves in the excitement surrounding the global game.
Beyond its tournament programming, Atlantic Station continues to introduce new retail and community-driven concepts. Also now open, The Market Place of Georgia is located on Atlantic Drive near Miniso and Art Station ATL in a 7,500-square-foot space. The marketplace showcases products from local entrepreneurs and artisans, offering everything from handmade soaps and home furnishings to artisan jewelry and specialty goods. Designed to celebrate creativity, craftsmanship and small businesses, the concept reflects Atlantic Station’s ongoing commitment to supporting local makers and introducing fresh experiences to the neighborhood.
Coming soon to Atlantic Station, The Belt Hub will bring its innovative micromobility concept to the property. Located on 17 ½ Street behind Sephora, the more than 4,000-square-foot space will offer e-bike rentals, retail, repairs and mobility-focused services designed to encourage accessible, community-centered transportation. The concept blends sustainability, technology and active transportation while adding to Atlantic Station’s growing mix of experiential offerings.
Together, these additions reflect Atlantic Station’s continued investment in experiential retail, community-centered activations and destination-driven concepts as Atlanta prepares to welcome soccer fans from around the world.
