“STADIUM MIDTOWN” TURNS MIDTOWN INTO THE ULTIMATE GLOBAL SOCCER WATCH PARTY

Posted by Liz and John Attaway, 6/11/26

Hosted by 1105 West Peachtree, six-week activation invites Midtown locals and visitors to experience international soccer through themed restaurant specials, passport rewards and match-day celebrations

Midtown Atlanta’s 1105 West Peachtree, the mixed-use district developed by Selig Enterprises and anchored by Google, is bringing the excitement and global spirit of this summer’s international soccer tournament to the heart of the city with Stadium Midtown, a six-week immersive watch experience geared toward Midtown locals, office workers, hotel guests and visitors running June 11 through July 19.

With the goal of making the tournament more accessible for those going about their daily lives, Stadium Midtown transforms a full city block into a soccer-inspired destination where nearby fans can gather to watch matches, enjoy globally inspired food and beverage offerings and participate in a passport program that rewards the most adventurous of guests. Inspired by the global nature of the competition itself, the activation invites Atlantans and out-of-town guests to experience different cultures, cuisines and atmospheres while moving between participating restaurants located within walking distance of one another.

During the Group Stage from June 11 through June 27, guests can pick up a Stadium Midtown passport at any participating restaurant and enjoy restaurant-specific programming, special menus and live broadcasts of matches throughout the day. Beginning June 28, during the Knockout Stage, guests can collect passport stamps at participating locations and earn rewards as they visit multiple venues and try various special menu items. The more venues they visit throughout the tournament, the more rewards they unlock. Stadium Midtown will continue through the championship match on July 19.

Each of the three restaurants will represent a different country competing in the global tournament. The options include:

• Located in the lobby of the 1105 West Peachtree office tower, The Office Bar will represent Spain with a “Flavors of Spain” menu featuring Tortilla Española, Spanish Chorizo & Potato Croquettes, Mushroom Gratin and handcrafted cocktails inspired by Spanish culinary flavors. The venue will offer an elevated watch-party atmosphere for fans throughout the tournament.
• Representing Mexico, Emilio’s Tacos & Tequila will feature Beef Chile Relleno, traditional Pozole and signature handcrafted margaritas in a vibrant, high-energy setting.
• McCray’s Tavern will celebrate Morocco with specialty offerings including Turmeric-Crusted Grouper served with vegetable couscous, a Lamb Gyro and a Fig-Infused Vodka Mule in a lively game day atmosphere.

“Atlanta is buzzing with energy ahead of the world’s biggest sporting event this summer, and Stadium Midtown creates a unique way for Midtown locals and guests to immerse themselves in that energy even when they’re not attending a match,” said Steve Baile, Chief Development & Operating Officer at Selig. “We wanted to create a match day atmosphere here in Midtown that showcases the vibrancy and hospitality the district has to offer.”

For more information and to learn how the passport program works, visit www.stadiummidtown.com.