THE FRYE COMPANY & MANDY KELLOGG RYE OF WAITING ON MARTHA PRESENT THE #FRYELIFE STYLING EVENT
Shopping, Cocktails from GRAIN, Bites from The Optimist and More at the Atlanta Flagship Store in Ponce City Market
Posted by Liz and John Attaway on 11/6/2015
Atlanta, Georgia (November 6, 2015) – Tis’ the season to shop! The Frye Company at Ponce City Market is hosting styling event on Wednesday November, 11, 2015 from 7 to 9 p.m. featuring Mandy Kellogg Rye, the founder of Waiting on Martha – a celebrated Atlanta lifestyle brand devoted to the art of “creating a beautiful everyday.”
A renowned lifestyle expert that recently revealed an Atlanta City Guide featuring her favorite places in the city wearing Frye, guests will have the opportunity to mix and mingle with Mandy while getting styled and shopping the Fall and Winter Collections. Guests are also invited to enjoy signature libations courtesy of acclaimed cocktail guru Madison Burch of GRAIN, delicious bites from The Optimist and music by DJ Pat O’Brien.
The event is open to the public by RSVPing to RSVP@TheFryeCompany.com. The Frye Company’s Atlanta flagship store is located in Ponce City Market at 675 Ponce de Leon Ave. NE, Atlanta, Georgia 30308. Visit The Frye Company online at www.TheFryeCompany.com. Stay connected on Instagram and Twitter via @thefryecompany.
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About The Frye Company Atlanta Store:
The Atlanta store opened in August 2015 in Ponce City Market home, a re- imagined mixed use development from Jamestown, housed in the historic Sears Roebuck distribution center, originally built in 1926. The store, a 4000 square ft space on the center’s main level, is located within the retail arcade. The storefront replicates the warehouse windows seen above the main level, and the columns original to the structure, will be wrapped in leather references the history of the Frye brand.
The stores draw inspiration from vintage artisan workshops, incorporating details in the furniture, lighting and displays. Raw materials used throughout the store, are left to weather with age and use. The beauty of these materials resemble that of the leather goods produced by the brand, with the assertion that each becomes better with age. Tables designed to reference workbenches coexist with custom seating in grey upholstery accented by bronze legs and vintage carpets. This concept embraces light and a residential palate of greys, blues and bronze tones.
The stores’ most dramatic feature, is an enormous installation known to the brand as the “chandelier”, consisting of 7000 leather straps holding Frye’s signature harness rings. Surrounding the “chandelier” are shelving units inspired by a craftsman’s toolbox from the turn of the century. The toolbox units have been redesigned to work as shelving within the stores “workshop” and show the brand’s products in their best possible light. Each environment will also contain “The Archive”, a curated grid wall modishly housing the brand’s wide variety of handbags, which coordinate back to the footwear.
The curated environments, designed by Frye’s in-house team, in partnership with Carlton Architecture of New York, capture the spirit and essence of the brand’s 152 year history, while incorporating unique characteristics of each locale. The stores have distinct character, conveying a sense of warmth and familiarity with their high touch engagement proficiencies. The overall experience is a sensory journey; the ultimate combination of the rich leathers, craftsmanship and history.