ATLANTANS UNITE FOR THE THIRD ANNUAL SPARK 5K – A CORPORATE CHALLENGE TO IGNITE CHANGE
Posted by Liz and John Attaway, 3/16/25
Race raises funds to empower people with disabilities and transform child literacy
The Spark 5K, presented by Roark, is back for its third annual event, bringing energy, excitement, and impact to Piedmont Park on Thursday, May 8 at 6:30 p.m. ET. More than just a race, this growing tradition fuels meaningful change, supporting two transformative foundations in The Kyle Pease Foundation and Malcolm Mitchell’s Share the Magic Foundation.
The Spark 5K continues its tradition as a dynamic corporate challenge, rallying Atlanta-based companies to step up, show their team spirit, and make a lasting difference in our community. Businesses of all sizes are encouraged to join forces, register their teams at Spark5K.com, and compete for awards recognizing the most spirited, creative, and engaged groups. It’s not just about the run, but about showing up as a team and making an impact.
Race beneficiaries, The Kyle Pease Foundation continues to champion opportunities for inclusion, ensuring in-chair athletes have a place in sports while working to enhance the lives of individuals with disabilities, while Share the Magic Foundation remains dedicated to changing lives through literacy, bringing joy and educational empowerment to children facing challenges.
“The Spark 5K is an incredible event that embodies the values of inclusion, teamwork, and perseverance, and we’re excited to be part of the third edition,” said Kyle Pease, Founder and Chief Inspirational Officer of The Kyle Pease Foundation. “Seeing our athletes cross the finish line alongside corporate teams and other participants is a testament to what’s possible when a community unites for a shared purpose.”
Atlanta’s own Kyle Pease and Malcolm Mitchell, along with other local athletes and corporate representatives, will be on hand to celebrate the event. All registered participants will enjoy premium giveaways, including a Spark 5K branded race tee, while winners of each category will be given prizes for their achievement. Post-race festivities will also feature delicious offerings from Auntie Anne’s, and refreshing beverages from Jamba.
“The Spark 5K is much more than just a race, offering an opportunity for the community to come together and spark the change we all want to see,” said Malcom Mitchell, Founder and CEO of Share the Magic Foundation. “By coming together with Roark for this remarkable event, we create a ripple effect that empowers young minds and fosters a love of learning.”
With each step taken, participants, corporate teams, and the broader Atlanta community fuel a movement of compassion and empowerment. Don’t miss your chance to be part of this inspiring event. Sign up today at Spark5K.com, and we’ll see you at the starting line on Thursday, May 8 at 6:30 p.m. ET!
“Roark’s mission is to help people and companies reach their full potential, and we make sure this comes through in everything we do, including our social impact initiatives,” said Allison Hill, Head of Diversity & Social Responsibility at Roark. “We look forward to seeing the Atlanta business community come together for a night of camaraderie, fun, and purpose, and a little friendly competition.”
