MELLOW MUSHROOM PIZZA BAKERS CELEBRATES 50TH ANNIVERSARY
Posted by Liz and John Attaway, 4/24/24
Festivities to Take Place Across Various Mellow Locations, May through November
Featuring Special LTO Menu Items, Pop-Up Mellow Pint Nights, New Merch & More
Mellow Mushroom – the stone-baked pizza brand with 160+ locations nationwide – celebrates 50 years of business this year and is set to mark the golden anniversary with a kaleidoscope of celebratory events across locations from May 14 to November 2024.
Mellow Mushroom will commemorate five decades with the launch of a company-wide, limited-time-only anniversary menu featuring a mix of returning fan-favorites and brand new menu items – including an official 50th anniversary cocktail – alongside a 50th-inspired happy hour experience set to pop up at Mellow locations across the country, newly minted packaging, exclusive 50th themed Mellow Shop merchandise and a national ad campaign.
“As the commemoration of this 50th milestone begins, we want to thank the Mellow Mushroom guests who have recognized our unwavering commitment to quality pizzas, munchies, salads and more for a half century,” said Anne Mejia, Senior VP Brand Development at Mellow Mushroom. “With each Mellow Mushroom restaurant, Mellow owners have created a truly unique and very Mellow experience where guests have celebrated countless first dates, birthdays, anniversaries, and other occasions throughout the last 50 years.”
Mellow Mushroom Launches 50th Anniversary LTO Menu Items
May 14 through November 11
Available across all Mellow Mushroom locations, the LTO menu items will be listed within a special 50th anniversary section of the menu. This section includes new items like the Super Pepp Pizza featuring a Mellow Red Sauce base topped with mozzarella, pepperoni, Mama Lil’s Peppers, dollops of seasoned ricotta cheese & a swirl of Mike’s Hot Honey®, Chop To It Salad with tomatoes, cucumbers, sweet onions, Mama Lil’s Peppers, black olives, provolone & julienned salami on a bed of chopped Romaine lettuce topped with house-made croutons served with gluten-free red wine vinaigrette on the side, and Honey Sriracha Wings featuring nine double baked honey sriracha wings sprinkled with sesame seeds & chives served with celery, carrots & a choice of ranch or bleu cheese dressing. in addition to revived classic pizzas including The Marley featuring jerk chicken, mozzarella cheese, Italian sausage & sweet onions on a pesto base crust and The Maui Wowie featuring a pesto base with mozzarella, honey ham, pineapple, jerk chicken, banana peppers & applewood-smoked bacon. Mixed to perfection to complement the new flavors, the brand will also roll out an official 50th Anniversary cocktail – The Disco Peach made with Jim Beam Bourbon, Captain Morgan Spiced Rum, peach, fresh sour & Coca-Cola® – while the recently launched Lavender Groove Lemonade Mocktail (also available as a cocktail) makes its return!
In addition to mouth-watering food and beverage offerings, Mellow Mushroom will introduce three new menu cover art designs, three new pizza box designs, newly branded cups and to-go packaging, 50th themed gift cards and a variety of new themed retail offerings that will be available to shop via the Mellow Mushroom Shop beginning May 14.
Mellow Pint Night: Cheers to 50 Years
Leaning into the brand’s deep-rooted love for pizza and beer, Mellow Mushroom is toasting the big 5-0 with the launch of a pop-up happy hour set to take place across various Mellow locations throughout summer and fall. While guests can already find a huge selection of the best local and international beers on tap at every location, Mellow Pint Night will serve as a one-night-only experience at select Mellow restaurants in an effort to spotlight regional beer partners and their standout pours with featured collectible 50th anniversary pint glasses. To stay up to date on future Mellow Pint Night’s, keep an eye out on local Mellow social pages and news from the brand’s Shroom Room e-club. More details to come!
Touted for its following and counterculture essence, Mellow Mushroom blends the boundaries between art, music, high quality ingredients and passionate standards for dining. Each individual restaurant is uniquely reflective of its local community while holding true to Mellow Mushroom’s core values and brand. Widely known as the originator of hand-tossed, stone-baked, one-of-a-kind pizza, the main menu – anchored by its coveted “secret dough” recipe – boasts fan-favorite pizzas like the Holy Shiitake Pie with olive oil and garlic base, shiitake, button and portobello mushrooms, caramelized onions, mozzarella, and Wisconsin aged white cheddar, finished with a garlic aioli swirl and a spritz of black truffle oil, garnished with fresh chives and shaved parmesan. Highly customizable Build-Your-Own pizzas are also available, creating the perfect canvas for a kaleidoscope of ingredients with options for meat-lovers, vegetarians, vegans, gluten-free and other dietary-conscious diners, alongside a revolving door of munchies, greens, burgers and sweets.
Founded on pizza and beer, guests will also find a huge selection of the best local and international beers on tap at every location. Behind the Mellow Mushroom bar, a variety of made-from-scratch mixers and electric spirits come to life in the form of Liquid Karma Cocktails with standouts including The Campfire Peach Margarita made with Casamigos Blanco & Mezcal Tequilas, peach, jalapeno & house-made agave sour.
