Posted by Liz and John Attaway, 5/11/23

Immersive Experience Inspired by Disney’s “The Little Mermaid” debuts at CAMP’s New Store at Ashford Lane

June 3rd

CAMP, The Family Experience Company, invites you to dive into a world of wonder at its newest experience, Disney The Little Mermaid x CAMP. This immersive and musical experience, inspired by Disney’s “The Little Mermaid,” opens at CAMP’s newest location in Dunwoody, Georgia, on June 3rd to celebrate the film’s release, which floats into theaters nationwide on May 26, 2023. Limited tickets are available today and can be purchased here; families are encouraged to purchase early.

Families will step through CAMP’s signature Magic Door and explore a 5,300-square-foot undersea world inspired by the new film and created in collaboration with Disney. With live music, puppetry, and magic, there’s something for everyone. Come to CAMP to:

Sing and dance with live musicians playing your favorite songs from Disney’s The Little Mermaid, including Under The Sea, Part of Your World, Kiss The Girl and Poor Unfortunate Souls

Visit King Triton’s Palace — take a seat on his throne and control the seas with the power of Triton’s trident
Enter Ariel’s Grotto and embark on a scavenger hunt for gadgets and gizmos a-plenty.

Slide through Ursula’s dark lair and watch a magic show

Explore an abandoned shipwreck — climb cargo net tunnels up to a crow’s nest and unlock treasure chests below deck
Shop exclusive Disney The Little Mermaid x CAMP co-branded apparel and accessories in the Beachside Market

Disney The Little Mermaid x CAMP will open on Saturday, June 3rd at CAMP’s new location at The Ashford Lane lifestyle property located at 4500 Olde Perimeter Way in Dunwoody. The 14,000-square-foot store — the largest of all CAMP locations — will contain 3,500 square feet of retail space (“The Canteen”) with toys, clothing, accessories, and a slime creation station (“The Schmutz Bar”). In addition to retail and The Little Mermaid experience, CAMP will feature “The CAMPitheater” — a performance space for live events — and three reservable party rooms for youngsters’ birthdays.

“Following the stellar success of our most recent collaboration, Disney Encanto x CAMP, which debuted in NYC, we can’t wait to make memories together with Atlanta families when we open our newest show next month, ” said Ben Kaufman, Co-Founder of CAMP.

Inspired by the new film, CAMP and Disney will introduce an exclusive co-branded collection of apparel and accessories available in Atlanta, on camp.com, and in our other CAMP stores across the country. Featuring shimmering sequins and jewel-tone purples and greens, this collection of accessories, including jewelry and clothing, brings underwater magic to any young mermaid. A standout of the collection is the Magic Mermaid Skirt, which (with a snap) visibly transforms from a frilly organza skirt into a longer, sequin-covered mermaid tail.

“Storytelling is at the heart of what we do and our continued collaboration with CAMP allows us to bring new audiences into Disney’s beloved stories through innovative and immersive retail experiences that families can enjoy together,” said Naveen Seshadri, Executive Vice President, Global Retail. “We’re thrilled to invite Little Mermaid fans of all ages under-the-sea to celebrate this beautiful new film in a whole new way.”

Disney The Little Mermaid x CAMP will be in Atlanta for a limited time before moving to another CAMP location. Families can also visit Disney Encanto x CAMP in New York City or Disney Mickey and Friends x CAMP in Dallas, Texas. CAMP participated in the 2021 Disney Accelerator, a business development program designed to accelerate the growth of innovative companies worldwide. For more information, visit camp.com