Posted by Liz and John Attaway, 4/17/21
From May 1-28, Bring Any Bottled or Canned Margarita to the Post Meridiem Production Facility and Receive
a Real Lime Juice Margarita in Exchange
Event: Trade-Up Day: Saturday, May 1
Noon – 4pm
Atlanta-based Post Meridiem Spirit Co. is on a mission to help its hometown trade up from poor-quality, premade margaritas. No longer should they settle for artificial ingredients and sub-par flavor. Instead, Atlantans should expect a bar-quality cocktail made with 100% real lime juice and tequila – even if the margarita just so happens to come in a can.
As the first and only canned cocktail company to use 100% real lime juice in its margaritas, Post Meridiem champions the difference that real ingredients make in a cocktail. So intent is the Post Meridiem team on saving Atlantans from bad, premixed margaritas, the brand is offering consumers a free upgrade to experience the real ingredient difference firsthand. From May 1-28, bring in the empty container from any premade margarita and receive The Real Lime Juice Margarita from Post Meridiem in return. In fact, people can hand over any empty canned cocktail and Post Meridiem will trade up their beverage for a better one from its own lineup.
“The vast majority of ready-to-drink cocktails are full of artificial ingredients and, as a result, frankly don’t taste very good,” said Post Meridiem Co-Founder Andrew Rodbell. “One of the worst offenders is the premade margarita. Until recently, nearly every premixed margarita has used some combination of artificial lime flavoring. If the package doesn’t mention ‘100% real lime juice,’ it’s not in there. That means drinks with ‘lime,’ ‘natural lime’ and ‘lime with natural flavors’ aren’t made with real lime juice as a primary ingredient. People deserve better. That’s why we developed our Real Lime Juice Margarita with just three, perfectly balanced ingredients: silver tequila, orange curacao and 100% real lime juice – the way we believe a margarita should be made.”
How to Trade Up:
- From noon-4 p.m. Mondays through Saturdays, May 1-28, bring your go-to, canned boozy beverage to the Post Meridiem production facility (1303 Logan Circle NW, Atlanta, GA 30318).
- Hand over the empty can or bottle.
- Receive a free Post Meridiem Real Lime Juice Margarita (or another of the brand’s canned cocktails – consumer’s choice).
- Shake, pour over ice and experience a better premade margarita.
Free Event: Trade-Up Day
To kick off its monthlong campaign to bring Atlantans the margarita they deserve, Post Meridiem will host Trade-Up Day, a free, outdoor event from noon-4 p.m. on Saturday, May 1, at the Post Meridiem production facility (1303 Logan Circle NW, Atlanta, GA 30318). On this day, the first 50 people who trade up their canned cocktail of choice will receive not just the Real Lime Juice Margarita but the complete Post Meridiem suite of five authentic cocktails. The event will feature guided tastings, music, interactive experiences and a few surprises throughout the day – all observing social distancing, proper mask usage and other safety precautions.
About Post Meridiem Spirit Co.: The inspiration for Post Meridiem came from a recurring question asked between long-time friends Andrew Rodbell and Charles Sain: “Why can’t I get a good cocktail here?” Frustrated by the general lack of quality cocktail options, the pair founded Post Meridiem in 2017, and, in 2019, they launched the brand’s suite of ready-to-serve, bar-quality cocktails, which they manufacture in a dedicated facility in Atlanta’s West Midtown neighborhood. The brand is available for online purchase and delivery to 33 states and Washington D.C. as well as being offered in retail outlets where liquor is sold throughout Alabama, Georgia, South Carolina and Tennessee. For more information, please visit https://postmeridiemspirits.com/ and follow along for updates on Instagram.
The Real Lime Juice Margarita
27.5% ALC/VOL, 55 Proof
1 2/3oz Silver Tequila
1 oz Orange Curacao
3/4oz 100% Real Lime Juice
The Double Old Fashioned
37% ALC/VOL, 74 Proof
3 oz Straight Bourbon Whiskey
4 Dashes Blend of Three Bitters
1/3 oz Demerara Syrup
Orange Zest Oil
The Lemongrass Vodka Gimlet
25% ALC/VOL, 50 Proof
2 oz Vodka
2/3 oz 100 % Real Lime Juice
2/3 oz Cane Sugar Syrup
The 1944 Mai Tai
23.5% ALC/VOL, 47 Proof
1 1/2 oz Blend of Caribbean Rums
3/4 oz 100% Real Lime Juice
2/3 oz Orange Curacao
1/2 oz Almond Orgeat
The No. Four Daiquiri
27% ALC/VOL, 54 Proof
2 oz Silver & West Indies Rums
1/3 oz Italian Maraschino Liqueur
2/3 oz 100% Real Lime Juice
1/3 oz Cane Sugar Syrup