G-STAR AND WU-TANG CLAN’S NEW DENIM COLLABORATION BRINGS EXCLUSIVE FIRST ACCESS TO ATLANTA – STORE APPEARANCE
Posted by Liz and John Attaway, 9/15/26
Atlanta becomes the first city in the world to shop the new G-STAR x Wu-Tang Clan collaboration, exclusively at the Lenox Square G-STAR Store,
timed to Wu-Tang Clan’s Shaky Knees Festival performance
RZA to Appear at G-Star Store Atlanta, September 20
Atlanta will be the first city anywhere to get its hands on the new G-STAR x Wu-Tang Clan collection. Starting September 20, G-STAR and Wu-Tang Clan, in association with Iconic Artists Group, are giving local fans exclusive early access to the debut drop of their multi-year collaboration. The collection will be available only at the Lenox Square G-STAR store in Atlanta, located at 3393 Peachtree Road, Atlanta, GA 30326, ahead of its global release.
Timed to Wu-Tang Clan’s headlining performance at Shaky Knees Festival (September 18–20, Piedmont Park), fans can shop the collection in person at the G-STAR store in Atlanta starting September 20, from 12 noon to 7p, while supplies last, ahead of wider availability later this year.
To celebrate the launch, Wu-Tang Clan’s RZA will make a special in-store appearance at the G-STAR Atlanta store on September 20th between 1 and 3p. Fans and shoppers will have the opportunity to preview the limited collection in person, with additional details regarding entry to be announced prior to the event.
The collaboration marks a new chapter in how Wu-Tang Clan’s cultural language is expressed through fashion – not applied as branding, but built into the cut, construction, and discipline of G-STAR denim. Expect G-STAR’s signature washes and silhouettes reworked with Wu-Tang detailing, alongside outerwear and knitwear. The partnership had its first moment in the wild in March, when Wu-Tang Clan members wore a limited-edition tour jacket, sourced and embroidered in the Netherlands, onstage in Amsterdam – a preview of the craftsmanship behind the wider collaboration.
Following the Atlanta debut, the collection rolls out worldwide in November, timed around Wu-Tang Day (November 9) and Wu-Tang Clan’s induction into the Rock & Roll Hall of Fame (November 14). Additional drops, including capsules for women, are planned for 2027.
“Wu-Tang built a world out of nothing but skill, code and imagination – that’s the same discipline behind every pair of jeans we make. Atlanta feels like the right place to introduce that to the people,” said Rob Schilder, Chief Executive Officer, G-STAR.
“G-STAR is on the scene representing the rugged, mixed with swag and elegance, a style that completely fits Wu-Tang because we’ve always represented urban ruggedness yet elevated swag,” said RZA.
“Iconic Artists Group’s SVP, Head of Licensing and Brand Partnerships, Bil Bertini, said, “This partnership is a perfect alignment of G-STAR’s raw denim heritage and Wu-Tang’s raw, unbridled energy.”
