Posted by Liz and John Attaway, 10/26/22
Friday, 11/4 to Friday, 11/18
Tickets and info here.
Latin Restaurant Weeks (LRW) celebrates its inaugural year to drive awareness to Atlanta’s Latin chefs, restaurant
owners, caterers, and bartenders while spotlighting the diversity of Latin flavors offered throughout the city. In partnership
with Grubhub and Feed the Soul Foundation, local restaurants will feature special dishes and menus showcasing a wide
range of Latin American/Hispanic businesses.
The “Tour de Sabor” campaign – tour of the flavors – encourages residents to expand their palate during the two-week
event beginning on Friday, November 4 through Friday, November 18. LRW will bring prominence to the variety of Latin
regions represented in the greater Atlanta area. Participants will highlight menu selections that represent their fare’s
authenticity and culture. While each style of cooking implements unique methods with region-specific produce and spices,
all Latin/Hispanic foods present bold flavors and evokes feelings of nostalgia.
Latin Restaurant Weeks encourages participants to create an experience outside of their traditional offerings – reintroduce
discontinued features, prix fixe menus and/or developing meal-beverage pairings – to pique the public’s interest. This
method may assist business owners and chefs with establishing new dining opportunities in an overall effort to expand
their customer base. This year’s participants feature an authentic taste of Venezuelan gastronomy at Arepita Cafe or
Mango Latino Grill, savory dishes from the Dominican Republic at Mamajuana Restaurant & Lounge, or robust
Mexican fare at El Taco Veloz.
Atlanta is one of the fastest-growing regions for Latinx growth with over 49% of all foreign-born residents in the city
identifying as Hispanic and/or Latinx – and expected to be home to over 820,000 Latines by 2040. The amount of growth
within the Latinx community is due to the ever-growing business scene in the Atlanta metropolitan area. LRW partners
with Hispanic entrepreneurs and professionals of the culinary industry to elevate them through the platform created for
aspiring and existing Latinx hospitality professionals. Co-founded by Karinn Andréa Chavarria, the campaign originated
in Houston in 2019 and was designed to highlight the contributions of Latinos in the culinary industry as an integral part of
the local community.
“As we close our National Hispanic Heritage Month, it’s crucial to highlight and support Latinx businesses outside of a
30-day awareness period,” explains Chavarria. “We witnessed significant successful markers for our participants in
Houston, Chicago and Miami. As a resident of Atlanta, we are especially excited to add the city to our campaign by
contributing to the growth of the city’s cultural and social influences. Our platform showcases varying Latin countries in
addition to the distinct regions within those territories while highlighting the complexities of their cuisine. LRW’s ‘Tour de
Sabor’ provides a path for Atlantans to discover a hidden gem or visit their favorite restaurant, coffee shop, food truck,
bakery, and caterer.”
LRW gives participants a voice and increased visibility. Since its first year, a majority of LRW participating restaurants
reported seeing up to a 20% increase in foot traffic as well as an increase in social media engagement, along with
awareness among new customers during and following the campaign.