UNDERGROUND ATLANTA CELEBRATES 404 DAY WITH PARADE AND FESTIVAL

Posted by Liz and John Attaway, 3/26/25

Following the city’s 404 Day Parade, Underground will continue the excitement with 404 Day Weekend Festival, featuring live music, local food and experiences that honor Atlanta culture

On Saturday, April 5 from 10 a.m. to 8 p.m., Underground Atlanta will host its inaugural 404 Day Weekend Festival, set to celebrate all things Atlanta in honor of 404 Day at the iconic downtown venue. The festival, in partnership with Butter.ATL, will commence following the ending of the city’s 404 Day Parade at Underground. The event also kicks off festival season at Underground, where the property will feature large-scale and themed outdoor events for the public to enjoy.

Underground’s 404 Day Weekend Festival will include live music performances, a kid’s zone with family friendly entertainment and attractions, a food truck park featuring some of Atlanta’s most legendary eateries and a 404-themed vendor market. Musical performances include Yung L.A., F.L.Y, Pop Lord and Johnny Cinco, with special performances by a number of up-and-coming local artists. In addition, notable influencers, artists and personalities will be in attendance to keep the energy flowing and showcase Atlanta’s homegrown talent.

The 404 Day Parade is free and open to the public. Tickets for the 404 Day Weekend Festival are available for purchase here. While Early Bird tickets have sold out, General Admission tickets are available for $20, Peach Pass tickets are available for $30 (includes ability to skip the line at the entrance) and Group of 4 VIP Deals are available for $100, which includes four Peach Passes.

For more information on events at Underground Atlanta, click here.