Posted by Liz and John Attaway, 9/15/20
The Award-Winning Indian Fast Casual Will Celebrate With 50% Off App & Online Orders All Day Long
Curry Up Now, the award-winning Indian fast casual known for its innovative and creative approach to Indian cuisine, will celebrate the Grand Opening of its newest restaurant in Atlanta on Thursday, September 24. The restaurant, which is located at 915 Memorial Dr SE Suite 210 in the Madison Yards retail-living center, will celebrate by offering 50% off orders placed via the Curry Up Now app and website all day long with code CelebrateATL. This location joins another in Decatur, which opened last summer, and will be closely followed by another Curry Up Now opening at 24 S Main Street in Alpharetta in October. The local franchisees are also on the fast track to complete another Curry Up Now outpost at The Interlock, which will also feature Curry Up Now’s craft cocktail bar concept, Mortar & Pestle.
“Our Decatur opening last year was the perfect way to introduce Curry Up Now to the greater Atlanta area, but we’re thrilled to be opening closer to the heart of the city in a popular center like Madison Yards,” said Hemant Suri, Atlanta franchisee for Curry Up Now. “We are excited to welcome the community to the newest Curry Up Now restaurant with our Grand Opening event, and look forward to becoming a go-to spot for Indian cuisine lovers in Atlanta.”
Curry Up Now began as a food truck in 2009, founded by husband and wife duo, Akash and Rana Kapoor, and ably supported by co-founder and Senior VP of Operations, Amir Hosseini. Since day one, Curry Up Now has been on a mission to serve Indian flavors and ingredients in a way that is approachable for the everyday American consumer by utilizing formats that are more recognizable to the mainstream. Their signature dishes include Tikka Masala Burritos, Deconstructed Samosas, Indian-style tacos, Naughty Naan and more, as well as a wide variety of Indian street food snacks and traditional dishes like Thali Platters, Kathi Rolls, and more. Ingredients are clean and sourced from local vendors whenever possible, and the menu is designed to support vegan, gluten-free, and Halal diets in an effort to accommodate all guests, no matter their dietary preferences. In the last ten years, the Kapoors have expanded the Curry Up Now empire to include three food trucks, 13 brick-and-mortar restaurants spanning coast to coast, and a globally-inspired craft cocktail bar concept, Mortar & Pestle, that is housed within select Curry Up Now restaurants.
“Despite the crazy and unprecedented year that 2020 has been, we’ve seen great growth as a brand and are very excited to welcome the new Madison Yards restaurant to our expanding Curry Up Now family,” said Akash Kapoor, founder and CEO. “Hemant and the Atlanta team have worked tirelessly to get this restaurant ready for the opening, and now that they have Alpharetta and The Interlock on the horizon, it’s shaping up to be a big year for Curry Up Now’s Atlanta expansion. With the opening of the Madison Yards location, we have now opened 5 restaurants since February.”
The Madison Yards location will be open Sunday through Thursday from 11:30 a.m. to 9 p.m., and until 10 p.m. on Friday and Saturday. Catering and takeout will be available, and guests are invited to order ahead using the Curry Up Now mobile app. For more information, call 678-732-0953, visit www.curryupnow.com, and follow @CurryUpNow on Instagram, Facebook, and Twitter