SECOND SELF BEER CO TO HOST FAMILY-FRIENDLY EVENT BENEFITING ATLANTA FIREFIGHTERS

Posted by Liz and John Attaway, 9/20/22

Locals are invited to shop, eat and sip brews to benefit Atlanta Professional Fire Fighters

Saturday, 9/24 at Noon to 5 pm

On Saturday, September 24, West Midtown’s favorite brewery will host a festival to raise funds for Atlanta Professional Fire Fighters (APFF), a non-profit that fights for the city’s firefighters to have proper safety resources, funds for medical care and more.

The festivities, happening from noon to 5 p.m., will feature a pop-up market, food trucks, various Second Self beers, games and more. 

Atlantans can shop from local vendors such as Sweet As a Peach Jams & Pickles, Just Add Honey Tea Company and Amore Organics — and for custom t-shirts by APFF — from noon to 2 p.m. Throughout the event, attendees can mingle with local firefighters and participate in games while savoring delicious eats and sips for a good cause. 

Second Self is releasing a limited-edition version of their fan-favorite “La Fría” with an added fruit element and renaming it La Fuega for the day (meaning “fire” in Spanish) – a nod to their support of APFF. All proceeds from La Fuega will benefit local firefighters. 

A portion of event proceeds will go towards APFF’s health and wellness fund. The charity covers everything from mental health support for PTSD symptoms, recovery for job-related injuries, funeral costs as well as much-needed financial support for families of fallen firefighters.

Fundraisers APFF has previously hosted include their annual St. Patrick’s Day Picnic in conjunction with the city’s St. Patrick’s Day parade, and a donation dine-in where they partnered with local businesses like Chick Fil-A, Hudson Grille and others on International Firefighters’ Day.

For more information about the festival, please visit APFF’s Facebook event page.